Knowledge Base
Guidelines For Making A Website Attractive
Keep The Site Current
If you keep the site up-to-date then visitors continue to return for news.
Offer Free Products Or Information
Like it or not, customers tend to swarm toward places that have something to offer. Giveaways like mouse pads are a low-cost attraction. Once visitors register, greeting them by name the next time they visit is a great reinforcer. When they order things, they should not have to reenter information given in previous visits. For B2B e-commerce, offering a free service to entice customers online is an attractive marketing tool.
Implement A Cross-Selling Strategy
A cross-selling strategy will help to assist the visitor to make a final decision. For example, in online bookshops such as Amazon.com, the customer is presented with other books by the same author or on the same topic that other customers have bought after buying that partiular book. This marketing technique applies to other online businesses.
Ensure Easy And Quick Navigation
Easy and quick navigation as well as technology that anticipates the needs of the customer based on past purchases is a great addition to your site. This is called customer profiling or personalisation. The website should be designed so that any piece of information can be accessed within no more than three clicks.
Enlist Affiliates
Website owners can be affiliates of an online merchant by advertising the merchant's products for a fee or commission. Amazon.com has thousands of affiliates, who earn a commission for any sales on their sites. The added exposure is free.